The campaign will run nationwide in both official languages, with three brand spots slated for each.

TORONTO, Oct. 3, 2011 /CNW/ More than 55 years ago, Jack Taylor founded Enterprise Rent-A-Car on a simple philosophy: Take care of your customers and your employees first, and the profits will follow.   The brand s first new ad campaign in two decades, which reaffirms that philosophy and the culture that flows from it, will launch in English today in Canada. Enterprise employees first kicked off the story in September in French.
The campaign will run nationwide in both official languages, with three brand spots slated for each. The ads feature travel membership discount clubs 37 Enterprise employees 22 from Toronto and 15 from Montreal and some will even highlight the company s affiliation with Canada s national sport: hockey.
Enterprise launched its first U.S. national TV advertising in 1989, and brought the campaign to Canada in 2004. Since then, it has expanded from a relative unknown in the industry, primarily providing insurance replacement rentals, into the leading travel membership discount clubs brand across North America. Today, Enterprise Rent-A-Car has more than 450 locations in Canada, including 70 offices travel membership discount clubs serving airports.
Our past ad campaign contributed to exceptional brand recognition and put Enterprise Rent-A-Car s We ll Pick You Up promise on the map. But now we want our customers to learn more about the Enterprise story and who we are as a company, said Enterprise brand director, Jim Stoeppler. This campaign will go beyond the rental transaction to emphasize our uncompromising commitment to customer service in Canada.
Entitled The Enterprise Way, the integrated marketing campaign features a wide variety of Enterprise s Canadian employees expressing the brand s customer service focus, culture travel membership discount clubs and heritage travel membership discount clubs in their own words. Enterprise Rent-A-Car is operated through the regional subsidiaries of St. Louis-based Enterprise Holdings , which is now in its third generation of ownership travel membership discount clubs by the Taylor family.
Our valued customers travel membership discount clubs often tell us that it s our employees, including the more than 4,100 in Canada, who have led to Enterprise s continued growth in an incredibly competitive industry, said Patrick Farrell, chief marketing and communications officer for Enterprise Holdings . They are the reason Enterprise has ranked Highest in Rental Car Customer Satisfaction for the past seven consecutive years by J.D. Power and Associates. They are the Enterprise story.
Nearly every member of the Enterprise leadership team began serving customers at the rental counter in a well-known management-trainee program based on a promote-from-within approach. Year over year, BusinessWeek has ranked Enterprise as one of the 50 Best Places to Launch a Career.
Founded in 1957 and known for an extensive network travel membership discount clubs of locations, everyday low rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized travel membership discount clubs brand that has been named to BusinessWeek magazine s annual list of Customer Service Champs in 2007, 2008, 2009 and 2010.  Enterprise also has ranked Highest in Rental Car Customer Satisfaction among North American airport rentals for the last seven years in a row, according to the 2004-2010 J.D. Power and Associates Rental Car Satisfaction Studies. In addition, Market Metrix, LLC, a leading provider of customer and employee feedback and performance tools for the hospitality industry, has recognized the Enterprise brand as the leader in customer satisfaction in the car rental industry 29 out of 31 times. travel membership discount clubs Further, Enterprise won Budget Travel magazine s 2010 and 2011 Readers Choice Award as their favorite rental car brand for customer service travel membership discount clubs around the globe.
The Enterprise Rent-A-Car brand offers a wide variety of car leasing, vanpooling, car sharing and hourly rental programs travel membership discount clubs and local car rental customers are picked up at no extra cost. Enterprise also has a well-established track record for making virtual cars ® convenient and affordable for those who prefer to buy for the need and rent for the exception.   As a result, Enterprise Rent-A-Car launched hourly rentals in 2005 and local car-sharing in 2007 as a natural extension of its business rental program and longtime focus on customized service in communities. With WeCar car-sharing technology, Enterprise offers a totally automated, membership-based and environmentally friendly transportation solution for an hour, a day, a weekend or longer thereby providing travel membership discount clubs businesses, universities and government offices an opportunity to enhance travel membership discount clubs their fleet management travel membership discount clubs operations and sustainability initiatives. In addition, Enterprise Rideshare specializes in providing vanpool and carpool commuter services to individuals and companies.
To further minimize the environmental impact of car rentals, Enterprise not only offers customers the opportunity to offset carbon dioxide (CO2) emissions, but also to rent a hybrid vehicle in more than 30 major markets. Enterprise received a 2010 Business Traveler Innovation Award sponsored by the National Business Travel Association travel membership discount clubs (NBTA) and The Wall Street Journal for its outstanding and original environmental efforts in the travel industry. For more information about Enterprise s environmental stewardship and long-term commitment to the sustainability of its business, visit www.DrivingFutures.com travel membership discount clubs and follow @LeeBroughton travel membership discount clubs on Twitter.