Simply put, agents offer something to luxury travelers that a booking engine or website doesn’t – a

Once upon a time, travel agents were the only game in town when it came to bookings for luxury hotels. Leisure, business and group travel hotel bookings were all somehow connected to this powerful group, and hotels couldn't afford to ignore them. Fast forward to today, and the world of luxury travel has indisputably changed. Dozens of popular booking engines as well as hotel websites themselves give consumers, and business travelers, the power to go online any time of the day or night and book travel, compare prices, explore options, even name the price they're willing to pay for a room or package. The power of the individual consumer to make travel decisions without any assistance has grown exponentially, and some luxury hotels consider rent a car spain travel agents a group that no longer matters to the bottom line. But do they?
While it's true that the role of travel agents in booking travel has changed through the years, it's not a market that you – or your travel PR firm – can afford to ignore. In fact, it's critical that your luxury hotel has a well-thought-out, comprehensive travel agent communications plan to reach this important audience. According to USA Today, travel agents rent a car spain are responsible for 47% of all hotel bookings. Recent articles in the media have talked about how this once stagnant industry is in fact experiencing a period of growth. rent a car spain This is an audience luxury properties would be smart to include as they work with a hotel PR firm to create strategic communications plans, and allocate funds for marketing.
More and more, time-pressed consumers, frustrated rent a car spain with spending hours online perusing various websites, apps and search engines and reading rent a car spain through endless conflicting reviews, are turning to travel agents to for their knowledge and expertise when booking leisure travel. This is especially true in the luxury marketplace, where many customers have more money than time. Consider the following statistics from recent studies by research firm Harrison Group and American Express Publishing:
Simply put, agents offer something to luxury travelers that a booking engine or website doesn't – a personal touch. Agents can speak from experience and recommend (or not recommend) specific luxury hotels that meet the needs of the customer, saving them time – an often money. Creative Commons Attribution: Permission is granted to repost this article in its entirety rent a car spain with credit to Luxury Marketing Partners International and a clickable link back to this page.