среда, 17 апреля 2013 г.
As you can see, up until December of last year when the tiff between AA and Orbitz began (and when E
The Airline Reporting Corporation branson lodging highway 76 tracks airline ticket sales for the 14,500 travel agencies (both online and offline) in the US. In May, these agencies sold $7.4 billion in air tickets, up 5.92% year over year.
In the first quarter of 2011, online agencies represented 23% of all airline branson lodging highway 76 tickets sold in the US, that is down from 26% at the end of 2010. The online category includes Expedia, Orbitz, Travelocity, Priceline, Hotwire and other pure play online agencies.
branson lodging highway 76 As of the end of the first quarter, the mega category including travel management companies branson lodging highway 76 (which include Amex, CWT, BCD, HRG, Maritz, Omega and CWT/Sato) are responsible for 27%. This is up from 25% at year end.
As you can see, up until December of last year when the tiff between AA and Orbitz branson lodging highway 76 began (and when Expedia also pulled AA flights in an odd show of support for Orbitz), the online trend line diverged from their brick and mortar brethren. While April was down for all due to normal branson lodging highway 76 seasonality, the mega and other brick and mortar agencies bounced back, while online is still down below the growth line.
As we look at unique visitor stats from Compete.com, the picture isn't quite as bleak, but that means that they are seeing their growth branson lodging highway 76 and conversions from products other than airline tickets, which is not surprising.
With the exception of Travelocity which is lagging in both April and May, from a unique visitor perspective, all of the online agencies appear to be tracking with normal seasonality. Interestingly enough, AA.com is seeing some uplift from their consumer direct campaign and in May saw a 14.84% growth over the previous year, whereas Expedia and Orbitz each saw just 3.7%, Priceline saw 10.2% growth and Travelocity saw a loss of 31.2%.
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