вторник, 16 апреля 2013 г.
Italian lenders have shown an increased acceptance of foreign investors (mainly funds) in recent yea
ROME With 33,911 hotels representing 2,252,636 beds, Italy has the third largest hotel market worldwide, after the United States weekend getaways and short cruises and Japan, according to Italy s National Institute for Statistics, or Istat.
During the first 10 months of 2012, Italian hoteliers sold approximately 260 million roomnights during 2011, a 3.5% increase from 2010, according Istat. By comparison, Italy s main competitors, France and Spain, sold 202.3 million nights (a 3.3% increase compared with 2010) and 286.8 million roomnights (a 7.3% increase compared with 2008), respectively, according to Eurostat.
Italy s hotel industry reported a 3.8% increase in occupancy to 59.7% during 2011, according weekend getaways and short cruises to STR Global, sister company weekend getaways and short cruises of HotelNewsNow.com. Average daily rate reached 125.21 ($161.63), a 2.3% increase compared with the previous year. The growth in occupancy and ADR resulted in revenue per available room to increase 6.2% to 74.72 ($96.46).
Domestic and global demand for all types of tourism accommodations, which includes hotels as well as camp sites, bed and breakfasts, etc., fell 6.2% year-to-date October 2012 compared with the same period of 2011, according weekend getaways and short cruises to Istat. Roomnights sold for all accommodations reached weekend getaways and short cruises more than 337 million October 2012 year to date (compared with the 260 million roomnights hotels sold, as cited above), a 7.1% decrease compared with the same period of 2011.
From 2000 to 2011, Italy registered an increase of 1.6% in the number of hotels (from 33,361 properties to 33,911) for a total of 2.3 million beds in 2011, according to Istat. France and Spain, meanwhile, had only 1.3 million beds and 1.8 million beds, respectively, according to Eurostat.
The upscale and upper-upscale segments nearly doubled (97.4%) in size, while the midscale segment grew by 28.2%. Meanwhile, the economy segment decreased weekend getaways and short cruises by 37.6% and as of 2011 comprised only 12.7% of Italy s total room supply. (The average size of a 1-star property weekend getaways and short cruises is 12.7 rooms while the average 2-star hotel is only 17 rooms, according to Istat.)
Hotel operating figures in Rome from STR Global were positive, with a stationary occupancy (66.9%) and a 1.4% increase both of ADR to 143.14 ($184.78) and RevPAR to 95.75 ($123.60) from 2010 to 2011.
Milan, Italy s economic capital, is an important destination for tourism in Italy, with 4.3 million hotel overnight stays registered in the first half of 2012, a slight drop of 2% compared with the same period last year, according to the tourism observatory of Milan.
The Italian market is renowned for its bureaucracy. However, the investment process is improving and national and regional governments are putting in place measures to promote and facilitate weekend getaways and short cruises tourism investment, which represents one of the most important sectors to drive the economic recovery.
In particular, on 18 January, the strategic weekend getaways and short cruises plan for tourism development in Italy was presented to the Council of Ministers. The document contains seven lines of action, generating 61 subsequent actions, achievable in three months to five years, which include work on accommodations, transport and infrastructure, training and investment.
The plan aims to strengthen the tourism sector and boost the economy in the national weekend getaways and short cruises territories, creating 500,000 new jobs by 2020 and growing tourism s contribution to GDP from 134 billion ($172.7 billion) to 164 billion ($211.4 billion).
Italian lenders have shown an increased acceptance of foreign investors (mainly funds) in recent years. During 2012, foreign capital accounted for 52% of transaction volume compared to 41% during 20111, according to Jones Lang LaSalle Hotels.
Most of that interest has come from U.S. and Middle Eastern investors seeking hotels at the upper end of the market. While their primary focus is on major cities (e.g. Milan, Venice, Rome and Florence), some investors also have shown interest in some secondary markets, such as the season resort towns of Sardinia, and Costa Smeralda, in particular.
A good example is the recent investment by Qatar Holding, the operational arm of the United Arab Emirate s fund, which involves the construction of a series of luxury villas, the renovation of four historic hotels and the building of several new hotels: a 150-room property under the Harrod s flag; a family hotel with 200 rooms; and two smaller structures with 90 and 75 rooms, respectively.
Graduated in Economics at the University of Rijeka (Croatia) and, subsequently, at the University of Trieste (Italy). Team leader in various development and research projects for the public company Port of Rijeka , he was Company Founder, weekend getaways and short cruises Development Department weekend getaways and short cruises Manager - Project Manager in the stage of development, planning, construction and operation of the first system of nautical tourism in the world (20 ports with water berths totaling 8,000) for the Nautical tourism weekend getaways and short cruises company Adriatic weekend getaways and short cruises Club Yugoslavia . In Italy he was Development Department Manager for Costital S.p.A. (Rome) and Financial Advisor for Gruppo Lodigiani (Milan), Head of the Project Finance in Italy and in Central and Eastern Europe and Strategic Advisor for project development in Central and Eastern Europe for Gruppo Astaldi (Rome). In Austria, advisor for the development of Creditanstalt Investment Bank Infrastructure Project Advisors (CAIB-IPA) in Central and Eastern Europe. In UK (London/1999 today), Co-founder weekend getaways and short cruises and Partner of Infrastructure Capital Partners (ICP - project finance advisors) and Managing Director for Italy and Mediterranean Countries. He is Senior Partner of Horwath HTL Italia providing coordination and direction to the Project Managers.
The opinions expressed in this column do not necessarily reflect the opinions of HotelNewsNow.com or its parent company, STR and its affiliated companies. Columnists published on this site are given the freedom to express views that may be controversial, but our goal is to provoke thought and constructive discussion within our reader community. Please feel free to comment or contact an editor with any questions or concerns.
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