среда, 5 июня 2013 г.
The origin of the name St. Regis carries with it a greater mystique as the naming didn t follow the
Names are fascinating because there is a story behind every one, intricately woven and amazing. Recently I discovered that in 1972 a motel that touted reasonable rates to weary travelers opened its doors to the name Super 8. Why? The rate for one night was $8.88! Finding this little nugget prompted me to sleuth coupon car rental ontario canada further into the name game to see what history mystery I could uncover behind other home away from home monikers and how names are changing right along with today s ever changing business travel marketing.
My digging uncovered a New York Times article from 1930 that attributed the names of New York hotels in the late 1800s to fashionable hostelries in Europe also referred to as resorts. Sometimes names came from the environment, a historical cause or ownership. The article shared history of famous New York hotel names like the Waldorf-Astoria , The Plaza, The Savoy and The Ritz-Carlton.
The origin of the name St. Regis carries with it a greater mystique as the naming didn t follow the rules of the day. The story goes that a young girl, Miss Helen Roosevelt, a favored niece of the third John Jacob Astor, suggested to him the name of the Adirondack lakes they were visiting. Miss Helen Roosevelt, ironically, was one of the passengers on the ill-fated Titanic. Read more of this engaging story in the New York Times article.
As more and more hotels infiltrated the market, family names or distinct, descriptive names became the norm. Through marketing hotels, you know them today as profitable, well-known chains that provide dependable service and guest rooms globally. Remember when Mom taught you to protect the integrity of your name? She was right! coupon car rental ontario canada These owners coupon car rental ontario canada know that too as they take great pride in providing service that reflects well on the family name or the dependable company name they serve.
Established businesses have ventured into interesting concepts that attract a different customer. In an article published in Hotel Chatter, We re Sensing a New Naming Trend Here... , excitement is brewing over the trend to break away from last names, family names and single letter names for the newest hotel name. What is unique is that the names of the newest properties on the horizon give no indication of what the property is. What charms me is that with names like Even, Commune, Edition and Public I know that something is going to be different, coupon car rental ontario canada mysterious and enjoyable-I want to investigate further! A bonus is that these new hotels come from companies you already trust.
To please an ever changing clientele and to book group rooms, it is imperative to create products that keep up with demand for a new generation. These hotels with the understated but fascinating names are evolving from a foundation of years of experience and strong brands. For me the mystery is resolved. A familiar brand hotel by any other name smells as sweet, especially when you increase room block bookings!
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