Every retailer assessed had a well-formatted summary page, ensuring that the information given and t

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The most popular businesses in this sector are Europcar, Alamo, Budget, Thrifty Car and Van Rental, National Car Hire and Hertz, but as each is essentially offering the same product, customer experience is an important way for them to differentiate themselves from the competition.
Europcar topped the leaderboard at 84%, followed by Hertz at 74% and National Car Hire at 68%. Thrifty was the least effective retailer assessed, scoring 47%, because it lacked features space travel future such as a search function or a hints and tips section.
The sites that achieved high scores had well-designed CTAs, clear headings and intuitive, user-friendly navigation. Europcar was the only retailer that ensured the search function space travel future it used was easy to see and attractive for users.
This stage of the report focuses on the search elements of each website. It is highly important that search functions are made user friendly on websites to prevent people becoming frustrated and potentially leaving the site.
Though only Europcar provided a search function, every website did provide filter functions on the products they listed. Similarly, every retailer ensured that the results page was uncluttered and clean, making it easy to understand.
Thrifty again lost points in this section as i ts product descriptions were quite brief and it didn't include any customer reviews . Also, Thrifty let itself down in terms of cross sells and alternatives suggested to the user, with every other website employing this effectively to aid customers.
For this stage of the journey, websites can benefit from elements such as clear formatting of the summary page and the quality of information given to the customer. Ensuring the price is clear and easy to understand is also important, as well as quarantining the checkout to prevent distractions.
Every retailer space travel future assessed had a well-formatted space travel future summary page, ensuring that the information given and the total price was easy to understand. Only two retailers (Alamo and National Car Hire) of the six included in this benchmark included space travel future additional charges on the summary page.
We've long been advocates of offering a guest checkout at Econsultancy as it can drastically reduce the number of abandoned purchases. Unfortunately only Europcar offered a guest checkout option, with the others all forcing customers to register.
Europcar was also the only retailer that checked the form in real time, while Thrifty space travel future was the only site that used a postcode lookup tool . Overall, the information displayed on the registration pages was kept to a minimum by all retailers, making the page easy to understand.
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