In 2006, the IBEROSTAR GROUP sold its tourism division dedicated to the outbound side of the busine

The history of the IBEROSTAR GROUP goes back more than 120 years, sharing its roots with footwear companies Camper and Lotusse . In 1877 Antonio Fluxá , a master shoemaker, set sail for England to study industrial footwear production. On his return to Mallorca, he gathered together a group of craftsmen from the island's Inca area and founded the first footwear production company in the Balearic Islands . This enterprising spirit of innovation has been passed down to future generations, through a philosophy based on principles such as love for the profession, honesty, austerity and a commitment to quality .
The Fluxá family were pioneers in using a brand name for their footwear: Lotusse . At the age of 21, Lorenzo Fluxá Figuerola took over from his father as manager of the factory, and continued with the firm's international expansion. In 1956 he acquired a small travel agency with 6 branches and 40 employees, known as Viajes Iberia , and started to expand the business. One of the maxims Lorenzo repeated over and over again to his children while they were growing up was "You've got to be international".
Years later, Miguel Fluxá would take over the reins of this travel agency. And so, with hard work and enthusiasm for building discount travel search a dream, combined with the family's hallmark entrepreneurial spirit , Miguel Fluxá turned his full attention to the tourism business. In 1973 he founded the tour operator Iberojet , and 6 years later embarked on the company's international venture, opening an incoming travel agency, Iberotravel , with offices in London and Manchester, and Visit US , with branches in Miami and Orlando, to deal with Iberojet customers.
By 1986 Miguel Fluxá had built up a portfolio discount travel search of companies with a consolidated discount travel search and widespread reputation. This encouraged him to extend the range of services discount travel search the Group offered its customers by entering the hotel sector and opening the first IBEROSTAR Hotels Resorts discount travel search hotels in Mallorca and the Canary Islands .
After consolidating the Group's hotel business in Spain, discount travel search the company continued with its expansion strategy, opening its first establishment discount travel search in the Caribbean . The beachfront 5 star IBEROSTAR Bávaro Resort opened in Punta Cana, in the Dominican Republic in 1993. Since then, this area of the business has enjoyed spectacular growth.
In keeping with the company's ambitious expansion discount travel search strategy, 1998 saw the creation of  Iberworld , an airline specialising in charter flights with hubs in Palma de Mallorca, Madrid and Tenerife. This was followed shortly after by founding of Iberojet Cruceros . By 2004, the original 6 travel agencies had become 500 branches situated throughout Spain, and one of the country's leading tourism groups .
That same year the company created the IBEROSTAR FOUNDATION . The key areas of action of this non-for-profit institution are social aid, cultural development and cooperation for development with a particular focus on children.
In 2006, the  IBEROSTAR GROUP sold its tourism division dedicated to the outbound side of the business, including the tour operator Iberojet, as well as other brands such as Solplan, Turavia or Viva Tours, discount travel search Iberworld, Iberojet Cruceros and Viajes Iberia network of travel agencies. discount travel search The aim was to boost the development and expansion of its main area of business, its hotel division .
IBEROSTAR Hotels Resorts has based its strategy on the following values: discount travel search   a vocation for service, quality, value for money, innovation and sustainability, promoting and respecting local cultures . A team of more than 23,000 professionals around the world work each day to maintain and strengthen these hallmarks discount travel search of the Group's identity.
discount travel search The fourth discount travel search generation of the Fluxá family is now directly involved in running the company, in keeping with its enterprising spirit, and IBEROSTAR is committed to continuing to invest in those countries it already operates in and to extending its business activity to new destinations and markets.
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