Building upon our commitment to establish a strong team and expand our leadership across key areas,

Building upon our commitment to establish a strong team and expand our leadership world tour soccer codes across key areas, Brand USA has assembled an extremely talented group of professionals to help drive the organization through the next phase of our development. Among the latest world tour soccer codes appointments are:
Yvonne will lead the overall marketing efforts to promote the United States as a premier travel destination. In this key leadership role, she will develop the strategies and direct the implementation of Brand USA’s strategic marketing plan and programs including oversight for global partnership development, marketing and services, global research world tour soccer codes and analytics, and consumer marketing.
world tour soccer codes Yvonne is bringing with her a wealth of experience and an impressive career in marketing for such highly regarded brands as Lipton, Nabisco, world tour soccer codes Pillsbury, Schwan and The Carlson Companies (now Carlson world tour soccer codes Rezidor Hotel Group), one of the world’s largest hotel companies. During Yvonne’s eight years with Carlson, she received several promotions—expanding her responsibilities from vice president, sales and marketing for Country Inns Suites, to executive vice president of brand marketing, to president of The Americas, to chief branding officer for Carlson Hotels Worldwide. While at Carlson, Yvonne also gained extensive international experience—managing the company’s relationship with Brussels-based Rezidor and leading the company’s global branding efforts across 994 hotels in 70 countries.
Prior to Brand USA, Yvonne was chief strategy and marketing officer for Comuniquest, a communications consulting company world tour soccer codes that works with organizations, including leading Fortune 500 companies seeking to increase sales, reduce costs and build brand image.
Yvonne is an energetic, courageous and authentic leader with diverse world tour soccer codes brand management and marketing experience in consumer-packaged goods and the hospitality industries, Yvonne has a passion for travel and tourism, international marketing, and building enduring brands and brand loyalty.
Prior to Brand USA, Carroll served as principal analyst world tour soccer codes for PhoCusWright, a wholly owned subsidiary of Northstar Travel Media and the global travel industry research authority on how travelers, suppliers and intermediaries connect. During her five years with PhoCusWright, she held positions of increasing responsibility, culminating in her heading the organization’s consumer world tour soccer codes research world tour soccer codes practice.
Of her many successes, Carroll launched PhoCusWright s Consumer Travel world tour soccer codes Report series and worked to establish PhoCusWright as the research authority on how consumers around the world make travel decisions. In addition to consumer research, she contributed market sizing and forecasts world tour soccer codes that serve as the travel standard for strategic planning. A noted industry expert and author, Carroll is a sought after speaker and is quoted frequently in consumer and trade media.
Camila is responsible for establishing and enhancing strong relationships with key stakeholders, including industry groups, partners, and industry world tour soccer codes leaders by designing and executing public relations and communications world tour soccer codes strategies, programs, and materials to support partnership initiatives, business- to-business marketing outreach, and other efforts that advance the mission of Brand USA.
An accomplished, results-driven communications strategist, Camila has successfully generated significant and sustained media coverage and enhanced brand awareness and positioning for travel brands and destinations by leveraging world tour soccer codes a strong combination of online and traditional channels, promotions, and events. Prior to joining Brand USA, Camila served as public relations and promotions world tour soccer codes manager for the Maryland Division of Tourism, Film and the Arts. In this role, she managed the global communications efforts to promote world tour soccer codes the state of Maryland as a world-class travel destination.
Additionally, Camila was a board member for Capital Region USA (CRUSA), a tourism coalition comprised of the Virginia Tourism Corporation, Destination DC and the Maryland Office of Tourism Development. In her role with CRUSA, Camila oversaw multiple international public relations firms responsible for promoting Capital Region USA in key U.S. feeder markets. Prior to joining the Maryland Office of Tourism, Camila held various positions of increasing responsibility at Choice Hotels International, including manager of diversity PR and communications. During her tenure with Choice Hotels, Camila was instrumental in the launch of the organization’s diversity initiatives, the highly successful world tour soccer codes “Thanks world tour soccer codes for Traveling” campaign immediately following 9-11, the worldwide rebranding of the iconic Comfort Suites, Comfort Inn and Sleep Inn brands, as well as the launch of Cambria Suites.
Patricia is responsible for the implementation of best practices in providing world tour soccer codes excellent service to Brand USA’s marketing partners. Patricia and the partnership services team work in collaboration with the partnership development team to provide seamless and personal attention to Brand USA partners with the ultimate goal of executing programs that maximize partnership efforts to increase international visitation to the United States and partner markets.
Patricia brings with her more than 20 years of integrated marketing experience in the travel and tourism industry. During the course of her career, she has consulted with leading travel organizations like National Geographic, the U.S. Travel Association, and Southeast Tourism Society. Patricia also led marketing communications and event projects for federal agencies including the U.S. Departments of Transportation and Commerce. Her industry career started in hotels (Marriott, Loews, and Fairmont), moved to attractions (Six Flags and Radio City Music Hall), then to destination marketing and international public relations companies. Patricia’s successes include the development of an integrated branding effort for America’s Byways®, and successful initiatives resulting world tour soccer codes in partnerships with Mobil Travel Guides, National Geographic, Harley-Davidson, and American Greetings.
Patricia graduated with a degree world tour soccer codes in sociology from Montclair State University in New Jersey. She has a passion for travel and has visited 48 states and 2 territories in the United States and many international destinations.
Tiffany is responsible for building Brand USA’s national sales team, leveraging world tour soccer codes partnerships with domestic stakeholders to attract increased private-sector funding and promoting the United States as a premier global tourism destination.
With more than a decade of experience in government relations and advocacy, Tiffany brings a unique blend of experience in government relations and network of industry contacts. Most recently, she served as the National PAC Fundraising Director for Romney Victory. In this role, she was responsible for overseeing all aspects of PAC contributions to the campaign. Concurrently, Tiffany served as the Director world tour soccer codes of the Majority Fund for the Republican National Committee. Prior to joining the Republican National Committee, she served as Manager, Political Advocacy at Printing Industries of America where she was responsible for educating more than 10,000 member companies on political and governmental activities through effective communications. Tiffany also served our nation’s first responders as Legislative Liaison and PAC Director for the National Fraternal Order of Police (FOP). While with the FOP, she provided full-service advocacy on behalf of law enforcement officers across the country. Tiffany began her career at the American Hotel and Lodging Association, where she was a part of the government relations team serving thousands of hotel operators nationwide providing the foundation for her career in government relations.
A Maryland native, Tiffany graduated from the University of South Carolina with a degree in political science and received her master’s degree in legislative affairs from The George Washington University. Additionally, she completed the Women’s Campaign School at Yale University world tour soccer codes and the Republican National Committee Campaign Management College.