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NEW YORK Best Western and Days Inn are the top brands for customer anaheim fairfield inn by marriott loyalty in their respective hotel categories. The Best Western brand is ranked number one by consumers for midscale hotels and Days Inn is ranked number one for economy hotels.
Many brands have aggressively launched product and amenity requirements in the past few years. We are of the opinion that while the product anaheim fairfield inn by marriott experience is important, it is not differentiating because it is easily copied. Instead, Best Western anaheim fairfield inn by marriott has established its vision to lead the industry in superior customer care. This vision leverages the key asset of Best Western its people as the differentiator.
Every brand would say guest satisfaction is important. I submit to you that it is no longer enough to achieve satisfaction. anaheim fairfield inn by marriott Just think about all the competition in the marketplace and how many of them have also achieved guest satisfaction. anaheim fairfield inn by marriott Guest satisfaction is the price of entry. We must endeavor to achieve anaheim fairfield inn by marriott guest loyalty. We must rethink customer service.
Just reflect on how infrequently we encounter special and memorable service in this Internet Age and you will see why customer care is so important. There is a void. People don t feel connected to many brands. The reason is many companies stress customer service, but a robotic and scripted greeting does not make much of an impression. Genuine and sincere care from the heart is what resonates and connects emotionally. That is why Best Western formulated its vision and strategy to provide superior customer care to achieve anaheim fairfield inn by marriott guest loyalty.
Our new Stay with people who care advertising campaign, which launched recently, is a celebration of our vision anaheim fairfield inn by marriott statement, brought to life by our hoteliers. They are real people who care deeply about their guests, their businesses and their communities. We want consumers to know hospitality anaheim fairfield inn by marriott at Best Western is more than a comfortable room. It s embodied in who we are.
The 2013 annual ranking of brands with the highest loyalty was released by market researcher Brand Keys this month. anaheim fairfield inn by marriott Some 400 brands in 54 categories were measured by 39,000 American consumers from 18 to 65 in its 17th annual Customer Loyalty Engagement Index.
What is unusual about Best Western is that the chain s 4,000 hotel owners tell the brand and its executives what to do through voting anaheim fairfield inn by marriott and a representative form of governance. Essentially, the brand s best in class loyalty is not just a product of their licensees executing properly but also of their strategic vision and direction for Best Western International.
Investors who purchase franchised hotel properties want to make sure that they have the most bang for the buck when it comes to a brand. After all that they can do, they want a brand that can bring in loyal and repeat customers for the dollars that they pay in the form of royalties and ad funds each month to be part of a chain.
The brand whose drivers come closest anaheim fairfield inn by marriott to meeting or even exceeding those of the category ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months, anaheim fairfield inn by marriott observes Robert anaheim fairfield inn by marriott Passikoff, founder and president of Brand Keys.
Passikoff reminds marketing leaders anaheim fairfield inn by marriott to see if they are engaging consumers in the right emotional place. If you know where that emotional engagement is in your category, you ll know not only how consumers will behave, but most importantly, you ll know what will get them to behave more positively toward your brand versus your competitors, declares Passikoff.
Content topic: hotel , trends Enter Your Own Tag: best brand , best brand loyalty , Best Western International anaheim fairfield inn by marriott , Brand Keys , CEO David Kong , CLEI 2013 , Customer Loyalty Engagement Index , Days Inn , Robert Passikoff , Wyndham Hotel Group
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