I agree with this to some extent and feel user experience is the key. I don t think any booking engi

Now with the ubiquity of mobile devices, wireless everywhere, car rental centers new york city unique payment methods and an app for just about everything, more and more people are flying by the seat of their pants when it comes to, well, flying and travel booking in general.
Recently there has been a huge jump in just-in-time car rental centers new york city travel – something defined as trips booked within three days of departure. According to Expedia , 50% of all bookings made through its hotels app are for same day lodging and we are sure there is a similar car rental centers new york city stat for most of the last-minute travel products out there.
Most attempts to capitalize on the last minute travel trend are based around offering discounts on unsold inventory – such as Priceline 's Tonight-Only Deals , Jetsetter 's packaged offers and the multitude of deal sites that have proliferated recently.
While nothing is wrong with this approach to capitalize on remnant inventory, in some cases it can lead to unnecessary price dilution, restrain marketers through rate parity agreements and – most importantly – leave a lot of money on the table.
Many of these last minute travelers absolutely need to book a hotel, car or other related activities and getting a discount on these products goes against the primary principles of yield management that suppliers have used in the past.
It's time for travel marketers to take a smarter and more proactive approach. Instead of relying on the pull from last minute deals marketed to people searching car rental centers new york city for discounts, marketers should push targeted offers specifically to travelers within the just-in-time car rental centers new york city window.
For example, a traveler who books their flight within a few days of travel isn't likely to have a hotel or a rental car already lined up, and may also need information on airport parking, destination dining options, etc.
Designing campaigns with the last-minute traveler in mind allows marketers to provide practical advice, relevant information and targeted offers. This can lead to a better experience for the traveler and better results for the marketer.
From the marketer's perspective, targeting just-in-time travelers allows campaigns to be about more than remnant inventory. Instead of pushing prices down, these campaigns car rental centers new york city can actually optimize revenue.
The just-in-time approach – based on knowledge of travelers' specific in-market intentions or actual upstream purchase behavior (i.e booking an airline ticket before a hotel room or rental car) – provides greater freedom in designing offers and greater pricing flexibility.
Reaching "just-in-time" travelers specifically requires focused, demand-side data – such as flight search data, actual flight purchase data or flight check-in data – that demonstrates clear intent to travel within a specific window.
In addition to demand-side data, marketers also need channels to reach travelers in the time available – for example: precision display ad targeting, online itinerary messaging, boarding passes (printed and digital), travel apps, etc.
While each may be using data, they're using it to their own ends and often independently of one another. Successfully reaching and meeting the needs of the just-in-time traveler will require aligning marketing efforts and yield management programs.
In today's last minute world, just-in-time travel will only continue to increase. car rental centers new york city The travel industry needs to move beyond their current pull-based efforts car rental centers new york city to take full advantage of this new world of consumer intent data and the just-in-time opportunity it presents.
This move will require focused, demand-side data and analysis, technology for real-time push marketing campaign deployment car rental centers new york city and management, and a concerted effort to align management, car rental centers new york city marketing, and revenue optimization programs.
car rental centers new york city High-tech is killing the travel shopping process, not assisting it. Much of it is technology for technology s sake, built by techies who are often brain dead when it comes to the quality of the user experience
I agree with this to some extent and feel user experience is the key. I don t think any booking engine I ve visited and/or used is a fun or engaging experience . Should booking a holiday or trip not be fun rather than a chore?
car rental centers new york city This is a great articulation of a problem that Xtify is already helping travel companies solve. We offer the channel needed to reach just-in-time customers (push notifications), a way to send engaging offers and information (targeting), and a way to understand campaign performance for optimization in future campaigns (analytics).
Xtify s platform helps consumer-facing organizations with mobile and tablet applications send highly targeted push notifications to their customers based on their actual location (geo-fencing), in-app behavior (e.g., interest shown in a destination), car rental centers new york city and data in other systems (e.g., flight check-in). This data can also be used in other analytics systems for additional cross-channel segmentation and insight.
Interesting subject. Wondering what thoughts are on DMO s playing in this space. Using this method, if by accessing data it has already been pre-determined that a trip is underway (flight booked) is the pushing of offers to provide convenience / satisfaction worthwhile for a DMO? Will this approach meet DMO general mandate of increasing spend/extending stay?
Yes, this absolutely makes sense for DMOs although the approach is sometimes a bit different for them than it would be for a hotel or rental car supplier. DMOs play a lot of roles. They do their best to build traffic to their destination, but once a person is locked into coming, they can have a big impact car rental centers new york city on steering that consumer to do certain things that the DMO and its member car rental centers new york city base find valuable. The bottom line is that having consumer intent and purchase car rental centers new york city data, even if the trip is just around the corner, can make for much better ad creative and ad accuracy which at the end of the day drives greater car rental centers new york city relevance and much higher engagement (i.e. increasing visitor spend). There are a lot of DMOs that offer hotel bookings and special packages on their sites too travel intent and purchase data used as a targeting mechanism for display ads is the perfect car rental centers new york city vehicle to serve up those offers. In this way, they are really no different than the hotel supplier. The possibilities are limitless.
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