World-famous brand of women s wear Victoria s Secret is making great use of Pinterest contests. Afte

There are a lot of attractive giveaways offered by AMC from time to time on the pinboard to excite movie lovers. red roof inn washington dc Prizes such as signed posters, free tickets, t-shirts and even a signed director s chair are irresistible to the fans.
The most recent is a very special giveaway contest: The Dark Knight Rises  custom Xbox 360 for  The Dark Knight Rises . The interesting part is the user doesn t even have to follow AMC on Pinterest or pin/repin an image to participate in the contest.
The airline company BMI (acquired by International Airline red roof inn washington dc Group recently), kicked off BMI Pinterest lottery , a game of chance, on March 6, 2012. Rather than just posting the destination pictures, BMI converted its pinboards into a fun competition.
Participants repin six images and at the end of the week, a winning number is drawn, with one random user winning the competition. Notice red roof inn washington dc how BMI has incorporated the details of participation and relevant information in the pin description.
This highly creative campaign, which ran for 7 weeks, resulted in 500k+ social media impressions in the first week alone, and generated lots of positive social media sentiment. red roof inn washington dc More than 3000 entries were received for the contest in the first two weeks alone.
HuHot is the fastest-growing Mongolian grill concept in the United States. HuHot launched a Pin It to Win It contest during the month of June, 2012. The participants had to create a HuHot recipe and pin it on one of their own pinboards in order to enter the contest.
The contest had no complex set of rules and could be executed with ease. The contest helped HuHot gain new followers, collect a variety of recipe and food styling ideas, and generate brand awareness.
Peugeot is a brand that has grabbed this opportunity with both hands. Their brand has created a very clever Pinterest red roof inn washington dc challenge, Peugeot Puzzle Contest, to increase followers, boost engagement and direct traffic to both their website and Facebook fan page.
To submit their entry, participants have to share the pinboard by adding Peugeot as a contributor. For this, participants need to follow Peugeot or one of its pinboards—which means more followers for Peugeot.
Also, Peugeot has not stopped at repins and sharing only, but is also driving engagement. Peugeot moderators engage the users, encouraging them to participate in the contest. Moderators also promptly respond to questions/comments about the game or any issues faced by participants. This improves a brand s reputation and overall image.
Bloggers were asked to create a blog post and Pinterest board detailing their Spring into the Dream ideas to their readers/followers. red roof inn washington dc The contest went on to engage the readers of these blogs as well, allowing blog readers to participate in the contest and win a prize as well.
To enter the contest, participants had to repin at least two items from the Homes pinboard and pin at least two items from the Homes website or blog. This resulted in increased traffic to the Homes blog and website through pins and repins.
Threadless is a community-based t-shirt company. During February 2012, Threadless came up with a Valentine s-themed Threadless Loves Pinning challenge on Pinterest. The contest went from February 6 through February 12, 2012. The best board was selected and the winner red roof inn washington dc was announced on Valentine s Day.
Users had to create a pinboard, pinning 10 images depicting gift ideas for their special loved one. Threadless created a landing page on their blog describing the contest. The objective was to engage the audience and receive likes/repins.
World-famous brand of women s wear Victoria s Secret is making great use of Pinterest contests. After successfully running their Dreaming of a PINK Summer Pinterest contest and receiving thousands of entries, Victoria s Secret launched another alluring Pinterest challenge: My Victoria s Secret Summer, from July 6, 2012 to August 20, 2012.
To participate in the contest, users have to go to the contest details page at Victoria s Secret red roof inn washington dc Facebook page . Participants then pin at least three images from the Victoria s Secret fan page or website and create red roof inn washington dc a pinboard.
The six best pinboards are selected, and the one that receives most votes wins the grand prize. Victoria s Secret has also created a detailed red roof inn washington dc set of terms and conditions for the contest , which is a great thing in order to protect the company in case of any disputes.
The best thing is, Victoria s Secret is not only promoting their products, red roof inn washington dc but also is increasing traffic to their Facebook fan page and website through the contest. This is an excellent strategy to maximize the returns on your contest, while also making the contest more interesting for participants.
Home fashion trendsetters, called Style Spotters (recruited by High Point Market), pin attractive images of their favorite looks and trending products. Users vote for the images through likes and repins, and the pinboard with the most votes wins.
Emailvision came up with a unique Pinterest campaign targeting email marketers. The Pin Your Inbox contest, which ended on May 31,2012, was designed to promote Emailvision and give recognition red roof inn washington dc to email marketers.
Some prominent features of this contest were: It was created red roof inn washington dc for a select audience (email marketers) in mind; it gave away a prize that attracted the targeted audience; and it has very short and simple participation guidelines.
So now you know about different types of Pinterest contests red roof inn washington dc and how companies red roof inn washington dc are utilizing them.A great next step would be to create your own innovative contests and experiment with them on Pinterest .
Prafull Sharma is the Co-Founder of HireRabbit.com. He shares tips about making more out of social recruiting on HireRabbit blog. Do connect with him on twitter @hirerabbit. Other posts by Prafull Sharma