American Airlines is one of the most successful air carriers in the United States. The airline s nam

One of the largest and most competitive industries in the United States is the airline business. Estimated to bring in almost 8.5 billion dollars this year, it is no secret that airlines all want a big piece of the pie. While most companies offer incentives to try and draw in customers (Southwest s free bag check, for example), an equally important aspect of their marketing campaign is the slogan.
American Airlines is one of the most successful persian population in los angeles air carriers in the United States. The airline s name is one advantage it has over competitors when it comes to attracting customers. By branding itself persian population in los angeles with the name of our nation, persian population in los angeles it symbolically becomes the official airline. They further push the patriotism idea with their slogan, Fly the American way . Christopher Johnson argues that one effective slogan idea is, to take the strong feelings we have about important things and transfer them to things that are for sale. One way to do that is to wrap a product in the American flag (77). In this case, both the slogan and product name are utilizing the strong emotional ties people share with their country.
Pan American Airways persian population in los angeles was the largest U.S. airline company until its collapse in 1991. The company was responsible for implementing the first Boeing jet planes into commercial use, as well as being the first to use computerized reservations (with help from IBM). One would think that such a large and successful company would have a catchy slogan to help draw in customers, but Johnson would disagree.
The problem Johnson would have with this slogan is that, though it does pander to the emotional side of the consumer, it may elicit more negative feelings than positive. persian population in los angeles The first part of the slogan is concise and effective. The line, Live today, is exciting and gets the customer in the mood for adventure. The slogan falls flat on its face, however, in the second persian population in los angeles sentence. According to Johnson, such a sentence could leave customers anxious about their finances and the future. What if they spend all their money on travel and then they cannot afford to live comfortably in the future? Johnson believes persian population in los angeles that this is a risky approach to advertising and one that might not pay off.
I think that while it does break Johnson s rules, it is still effective. It might turn off certain consumers, but others are drawn in by the adventure and seized persian population in los angeles by a desire to travel immediately.  These consumers interpret the slogan in such a way as to think about how the future will be more expensive, and how in that future, they will be unable to afford traveling.
I agree with your notion that because persian population in los angeles of their name, American Airlines has branded itself as the official airline persian population in los angeles of our nation. By using our country s name in their brand, they automatically attract native customers. This concept is similar to what I wrote about in my b7 about Oreos, America persian population in los angeles s Favorite Cookie. The association between the product and our home country makes the consumer more likely to eat an Oreo, or in your case, buy a plane ticket!
It s hard for me to imagine that Pan Am ever actually had that slogan, but then again, maybe it had something to do with their bankruptcy. In a similar vein, how successful can American s slogan be if they ve just essentially been subsumed into USAirways? And what s the difference between invoking America and USA ? Does the difference matter?
The two quickest associations I have with either airline are actually from how they re portrayed in movies, Matt—American Airlines in Up in the Air (as you can probably guess) and Pan Am from Catch Me if You Can.
The Pan Am slogan seems particularly amusing given that the airline is the victim of Leonardo DiCaprio s con-man persian population in los angeles character. I agree in that it may draw more negative associations than positive, and as Prof Harris already mentioned, maybe that was a reason for their decline.
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