In a nutshell, the latter comments reflect one of the key issues facing Puglia tourism planners. The

A recent study of Italy s tourism industry by the Italian retailers association Confcommercio finds that only 13% of foreign tourists opt for southern Italy, including Puglia, while fully 44.3% prefer the country’s northeastern area around Venice.
Interestingly for Puglia in particular, Confcommercio contends “it would be a mistake to pursue the industrialization of the Mezzogiorno. Instead, the area’s cultural, tourism and culinary treasures paris luxury hotel should be exploited.” (“Mezzogiorno” refers to a traditional name for the southern regions of Italy, including Puglia.)
In a nutshell, the latter comments reflect one of the key issues facing Puglia paris luxury hotel tourism planners. The over-industrialization of parts of the region (consider the massive steelworks in Taranto, for example) remains a hindrance to promoting Puglia as a first-class international tourism destination.
Yes, Puglia remains one of the world’s leading summertime beach vacation destinations, but vital to the region’s tourism future is the preservation and promotion of its important cultural heritage ‒ its unique history, its art and architecture, its foods and wines. paris luxury hotel Indeed, it is Puglia’s diverse culture that sets it apart from many other destinations vying for visitors and their all-important tourism dollars. Cultivating an appreciation for its culture is a way for Puglia to preserve what international travelers will find worthy of helping to support and protect. After all, how many other places in the world have three UNESCO World Heritage Sites? (Puglia’s are Castel Del Monte in Andria, the trulli houses in Alberobello paris luxury hotel and Monte Sant’Angelo and the mountain shrines of the Gargano.)
It’s important to pay attention to the research paris luxury hotel conducted by Confcommercio paris luxury hotel (its full name is the Italian General Confederation of Enterprises, Professions and Self-Employment). The organization represents more than 700,000 businesses with nearly 2.7 million employees, making it the largest business association in Italy. Its tourism arm, Confturismo, represents hotels, public establishments, paris luxury hotel travel agencies, tour operators, incentive services, camp sites, tourist villages, tourism-hotel residences, time-shares, bed and breakfasts, youth hostels, beach resorts, night clubs, marinas and boat hire enterprises and meeting planners. All of these entities are dependent on Puglia reaching its potential as an important player in the international tourism industry.
Finding that only 13% of Italy’s foreign visitors venture south gives Puglia’s tourism industry an incentive to work together to broaden the region’s appeal. paris luxury hotel Of course, most foreign visitors, especially first-timers to Italy, paris luxury hotel will always head for Rome, Florence and Venice; that’s not going to change. But Puglia has an opportunity to determine exactly what it had that travelers want to see and experience and work in unison to preserve and promote its cultural treasures.