CitizenM also operates branches in Amsterdam, Rotterdam, London, Glasgow, and Paris, with plans to o

One of the hottest brands in the hotel industry, Amsterdam-based chain CitizenM opened its first U.S. location in Times Square in April. Stopping by recently, it was easy to see why there's so much buzz.
The hotels are a combination of high design with work from artists like Andy Warhol and David LaChapelle lining the walls and high tech with high-speed touchscreen check-in and complimentary Samsung Galaxy tablets that control everything in the rooms.
CitizenM also operates branches in Amsterdam, lodging in branson Rotterdam, London, Glasgow, and Paris, with plans to open in New York City's Lower East Side later this year and spreading elsewhere in the U.S. and Europe, too.
"We have two kinds of competitors: h otels in the direct vicinity of our properties and aspirational lifestyle brands ," co-founder Michael Levie told Caterer and Hotelkeeper in 2011 . " Products like W [Hotels] created a way people like to be and [W owner] Starwood got that right. But it's also much more expensive and product for product we are very competitive."
CitizenM's focus on "affordable luxury" means that all 230 of the hotel's rooms are the same size. There are no fancy suites, and the rooms themselves are pretty small. You can see here that the king-size bed takes up most of the room.