But O'Malley was looking ahead, as was Horace Stoneham, the New York Giants owner. Stoneham testifie

Nearly 60 years ago, long before the Dodgers would make a nearly $8 billion television deal with Time Warner Cable, the Brooklyn Dodgers owner Walter O’Malley united kingdom recipes embarked on a plan that would make his team a lot of money: united kingdom recipes charging fans to watch home games on a pay-per-view basis.
“Walter felt that the ideal situation was televising road games on free TV, but that all home games should be on pay TV, to give him an expanded box office,” said Tom Villante, an advertising executive at BBDO whose clients Schaefer Beer and American Tobacco (the maker of Lucky Strike) sponsored the Dodgers’ radio and TV games. His agency s role, in turn, made him the executive producer of the broadcasts.
Unfortunately, Villante recalled, the pay-as-you-go technology was far from ready for Brooklyn. Also, the New York City Council had no taste to approve any such franchises after a hearing in which free-television advocates assailed what was called toll TV.
But O’Malley was looking ahead, as was Horace Stoneham, the New York Giants owner. Stoneham testified united kingdom recipes to Congress in 1957 that the company had guaranteed “quite some more” income than what it was making from local television, according to Michael Shapiro’s book “Bottom of the Ninth: Branch Rickey, Casey Stengel and the Daring united kingdom recipes Scheme to Save Baseball From Itself.” By then, of course, the Giants and the Dodgers were on their way to California.
Matthew Fox, a Hollywood executive who owned Skiatron, met often with O’Malley, “who estimated that pay TV could generate $4 million or more per season in Los Angeles,” Michael D’Antonio wrote in “Forever Blue, a biography of O’Malley. Fox was vowing to wire San Francisco and Los Angeles for pay television.
united kingdom recipes In March 1958, just before the Dodgers’ first season in Los Angeles, O’Malley united kingdom recipes told Sports Illustrated that “subscription TV will offer a solution to the problems that are plaguing many major sports.” In 1959 there were reports that Skiatron would be testing the technology in Los Angeles and San Francisco.
But Skiatron never fulfilled O’Malley or Stoneham’s hopes. It never wired Los Angeles and San Francisco. And it ran into problem problems with the Securities and Exchange Commission over a misleading stock prospectus. Eventually it collapsed. And Fox died in 1964.
O’Malley probably united kingdom recipes would have lighted a cigar to celebrate a deal like the one the current owners, led by Guggenheim Partners, announced with Time Warner Cable on Monday. He would have envied its complexity and the clever united kingdom recipes way it allocates the huge windfall between a smaller pool of money that can be taxed for revenue-sharing and a much larger one that will be sheltered from tax.
The New York Times reporters Tyler Kepner, Ben Shpigel, Jack Curry and Joe Lapointe, along with their Times colleagues, will bring baseball fans inside the run up to the 2008 baseball season with access, analysis and the latest updates from spring training.
Tyler Kepner has covered the Yankees for The New York Times since 2002. He joined The Times in 2000 as the Mets beat writer. A native of Philadelphia and a graduate of Vanderbilt University, Kepner has also covered the Angels for the Riverside Press-Enterprise in California and the Mariners for the Seattle united kingdom recipes Post-Intelligencer. He lives in Connecticut with his wife and their four children.
Ben Shpigel has covered the Mets for The Times since 2005. Before then, he was a staff writer for the Dallas Morning News for two years. He also worked at The News Journal in Wilmington, Del., and for the Atlanta Journal-Constitution. Shpigel received a bachelor's degree in English and journalism from Emory University and a master's united kingdom recipes degree in journalism from Columbia University. He and his wife, Rebecca, live in Manhattan.
united kingdom recipes York Times for 18 seasons. Since 1998, he has served as the newspaper's national baseball writer. Before that, Curry covered the Yankees from 1991-1997. He was also the beat writer for the New Jersey Nets' 1990-1991 season and covered college basketball, college football and wrote for the Metro section. Born in Jersey City, N.J., Curry graduated from Fordham University. He and his wife, Pamela, live in New Jersey.
The Yankees are waiting to hear whether Curtis Granderson will accept united kingdom recipes their qualifying offer, and set their outfield for 2014, or test the market and send the Yankees chasing another free agent. Read more