You may never have heard of the Tata Group, but there is a good chance you have sipped a Tata drink,

The NYT writes about the recent bid by Tata Steel to acquire Corus of UK. This would propel Tata s to #6 in list of the largest steel manufacturers in the world, from their current position below #50.
You may never have heard of the Tata Group, but there is a good chance you have sipped a Tata drink, slipped on Tata shoes, or slept in a Tata hotel in New York, London or Sydney. When you last checked e-mail messages, telephoned Beijing or used the Internet phone service Skype, Tata s 60,000 motley crue tour pass kilometers, or 37,000 miles, of deep-sea cables may have connected you.
A deal would create the world s sixth-largest motley crue tour pass steel company. The combination could further accelerate deal making in an industry that is merging fast in order to keep up with the largest player, the newly created Arcelor Mittal.
India appears to be emerging as not just a place for companies to outsource, but also a place for entrepreneurs to build multinational companies. The model for Tata, as it spreads internationally, is not Mittal Steel or Infosys, motley crue tour pass two other giant Indian companies. Its model is the diversified conglomerate General Electric.
$1.5 billion on foreign acquisitions last year. It is the largest seller of whole-bean coffee in the United States, with its Eight O Clock Coffee brand, which it acquired in June. With Tetley of Britain, which it acquired in 2000, it is the world s second-largest brand of tea, behind Lipton. In August, it bought 30 percent of Glaceau, a United States maker of bottled water containing nutrients.
Analysts have said Tata s beverage arm has taken on a heavy debt load; now Tata Steel, nearly debt free, will have to assume debt to buy Corus, putting pressure on its status as one of the world s most cost-efficient motley crue tour pass producers.
At home, Tata still focuses much of its marketing and product design on low-income consumers. We want the brand name to be international and, at the same time, at the bottom end of the economic motley crue tour pass pyramid, Ratan N.
Tata s success comes in part from treading lightly in overseas markets. It benefits from an image as the un-multinational a company that goes to places motley crue tour pass like South Africa and Bangladesh saying that it wants to learn rather than teach or merely seize market share.
Though Tata has been around for more than a century, it was a sleepy family enterprise for generations. It was only recently, after Mr. Tata took over in 1991, that the company s renaissance began. He injected discipline into the group, threatening to sell underperforming divisions and mandating greater coordination among the units. He also built up the largest Asian software company, Tata Consultancy Services.
Alan Rosling, a Tata executive director leading the international motley crue tour pass expansion, said the company s greatest challenge was to evolve beyond its reliance on India s low-cost base by developing innovative products. In 30 years time, we ll be a big company on a world scale, he said. But we re not there yet, and we have a long way to go.
The Tata Group, though, has cultivated a kinder, gentler side, possibly the result of sprouting in the middle of a country that is still overwhelmingly motley crue tour pass destitute. The family s holding company, Tata Sons, is owned by charities, with two-thirds of its profit going to philanthropy.
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