Now he looked at the perspective people or users. This is very different than designers. People find

This blog shares bike and car rentals on tinos greece ideas and hopes to generate discussion on enterprise 2.0, business blogs, web 2.0 and knowledge management to provide value to organizations through practical applications. New trends and technologies are covered with a switch to art, music, travel, and food on the weekends.
Here is another in my series on SXSW events . I am pleased bike and car rentals on tinos greece to be attending SXSW for the first time. I am grateful for Adobe Acrobat for enabling bike and car rentals on tinos greece me to attend. I will be attending their all day Creative Camp Event on March 12 , as well as some other Adobe sponsored sessions . As I do with other events I will be posting my notes from most of the sessions I attend. This is the session on The Complexity Curve: How to Design bike and car rentals on tinos greece for Simplicity led by David Hogue VP of Experience Design Fluid Inc I was lucky to go early as there was a line outside by the time it stated. Please excuse typos as this is done near real time. Here is the session description:
"Interfaces and devices are providing more and more power and functionality to people, and in many cases this additional power is accompanied by increasing complexity. Although people have more experience and are more sophisticated, it still takes time to learn new interfaces, information, and interactions. Although bike and car rentals on tinos greece we are able to learn and use these often difficult interfaces, we increasingly seek and appreciate simplicity.
bike and car rentals on tinos greece The Complexity Curve describes how a project bike and car rentals on tinos greece moves from boundless opportunity and wonderful ideas to requirements checklists and constraints then finally (but only rarely) to simplicity and elegance. Where many projects call themselves complete when the necessary features have been included, few push forward and strive to deliver the pleasing and delightful experiences that arise from simplicity, focus, and purpose.
In this session, David M. Hogue, Ph.D. - VP of Experience Design, applied psychologist, and adjunct faculty member at San Francisco State University - will introduce the Complexity Curve, discuss why our innovative bike and car rentals on tinos greece ideas seem to fade over the course bike and car rentals on tinos greece of a project, explain why feature complete is not the same as optimal experience , and offer some methods for driving projects toward simplicity and elegance."
David first made sure everyone had a seat. David is an applied psychologist and UI designer. Complexity is easier bike and car rentals on tinos greece than simplicity. I agree and remember that Thelonius Monk said that simplicity was true genius. He sited the complexity of digital watches. I feel the pain here – I just remember for half the year my digital clocks like my car are an hour off as I do not know how to change them. My wrist watch is manual and I use my iPhone as a pocket watch.
David shared definitions of complexity. First he looked at designers. We hear words like: clean and simple, lots of negative speech, avoid noise. Also hierarchy is important. Then easy interactivity is key so you want to eliminate unnecessary bike and car rentals on tinos greece content. The goals are important. bike and car rentals on tinos greece The IRS form is very complex. Structure is key. How are things connected and organized? The structure provides movements that make sense or confuse. The registration line at SXSW is a classic example of bad design.
Now he looked at the perspective people or users. This is very different than designers. People bike and car rentals on tinos greece find that the Web often does not do what they do. The key tasks need to more upfront. People think of complexity bike and car rentals on tinos greece in terms of relevance rather than visual design. The US Air Force has designed the controls of every plane in the same way. I wish cars did this, as every new rental bike and car rentals on tinos greece car can be a challenge.
He moved on the chaos theory by Lorenz. bike and car rentals on tinos greece This is the basis of Darwin Ecosystem , a content discovery tool I am connected bike and car rentals on tinos greece with. He found the Lorenz attractor in a butterfly shape. Chaos has several characteristics. It is dynamic but it is deterministic but these are not predictable but it is not random. So you can find self–organizing systems. Darwin uses this to avoid SEO. So weather prediction is a bit better bike and car rentals on tinos greece for few more days out but not long term. Some things are naturally complex. bike and car rentals on tinos greece Lorenz equation had six variables.
Now David moved to the complexity bike and car rentals on tinos greece curve for design. It seems simple bike and car rentals on tinos greece at first but new features are raised, we come up with new ideas, reviewers want one more thing, and more and more. Then the system gets overloaded. Then go you get to point where all features are there but it is too complexity. bike and car rentals on tinos greece How do you trim it down is hard? This is why there are many Flickr images on Web pages that suck.
There are three components of models; the mental model, the conceptual model, and the system model. These models need to be consistent for simplicity to occur. If you shift attention from task to interface that means there is a mismatch in models.
Design patterns are also key. We tend to borrow patterns that were successful elsewhere that do not work in new situations. Password security is a good example and I would agree completely. There are also dark patterns that do things like link you to ads when you do not want to do. We have to be careful when you are creating patterns. He gave the example of the Edsel that had a good and bad patterns and was a failure.
High cognitive load leads to sense of complexity. If you have to think about stuff too much and it diverts us from real task. Declarative knowledge moves to procedural knowledge to automatic link driving a car. When you get to the automatic level it seems simple. You need to get people there.
Designers should leverage their ignorance before that get to embedded in the project. Write down the ideas that people said could not work. Try to make it happen in new ways. Always put the end user first. Design for motivation, behavior, emotion, and creativity. We want feel happy and play. Need to watch conceptual models and make sure they align. Mental models can over time. Look at Blackberry bike and car rentals on tinos greece vs. iPhone. A Blackberry was like a tiny laptop. The iPhone changed bike and car rentals on tinos greece everything in mobile apps.
Simplicity is not just about reduction. He quoted Einstein again (see above). Use iteration. Watch what people are doing. Make it easier for people to do what they are already. bike and car rentals on tinos greece The key ingredient is critical thinking. Think about what you are doing, Then take a things a few steps further. Then question things. There is no checklist here.