The state wrote to store owners in tourist towns last year telling them that their advertising pract

The attorney general's office says the signs in Juneau, Ketchikan and other Southeast shops are misleading and violate retail advertising regulations. It has sued two jewelry store owners for displaying such signs when regular prices for the items did not exist.
The state wrote to store owners pet travel services in tourist towns last year telling them that their advertising practices were in question, Drinkwater said. More letters followed when the state determined the signs were not removed.
One defendant, Bobby Jagtiani of Ketchikan, has jewelry stores in Juneau, Skagway and Ketchikan. He agreed in May to pay a $50,000 fine. He said everyone puts up signs, so he feels like the state's "guinea pig."
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