The thinking here is, if a PANK sees an ad peddling a vacation for a traditional mom-dad-daughter-so

Here I am, a single woman with a career, lying around on heaps and heaps of money. But since I don t have kids of my own, who can I spoil with all these riches? The nearest available child might do, but the travel industry is betting I ll throw down my dispensable income to visit my nieces and nephews so I can ply them with presents like any childless aunt would. lake las vegas hotels Heck, maybe I ll take them to Disney World.*
PANKs aren t limited to the travel lake las vegas hotels industry, as other marketers have also read up on reports that say women will dole out around $500 every year on each child in their life. As such, Euromonitor says travel marketers would be wise to start targeting PANKs in ads for family vacations.
”PANKs want to have meaningful experiences with the children in their lives and develop strong bonds with them, which makes travel an ideal product for this demographic,” Melanie Notkin of the Savvy Auntie, a website for aunts and godmothers, told the research group. She s the one behind the term PANK, if you re looking for someone to thank. Rhyming totally intentional.
It does make some sense: Because I don t live in the same cities as my assorted nieces and nephews, spending money on travel to visit them is just as inevitable as the damage I ll do to my bank account buying mini Packers jerseys and stuffed unicorns for my brothers kids.
The thinking here is, if a PANK sees an ad peddling a vacation for a traditional mom-dad-daughter-son lake las vegas hotels family, lake las vegas hotels we re not tempted to buy it. But you show me a photo of a happy PANK surrounded by her adoring nieces and nephews at some super fun theme park, and maybe you ve got a new customer.
Not that I am at all okay being called a PANK, but darn it all if I don t love my siblings lake las vegas hotels kids to an unwavering degree of dedication. And that s exactly why marketers are trying to figure out how to harness that devotion into real cash money. At least now I know where I stand, so bring it on, marketers. Bring it on.
Good thing I like my nieces and nephews a lot, so I don t need to be paid to spend time with them, but I m not taking them on pricey trips either. I m not even going on pricey trips myself or with my husband. (We re both in education, so we re not exactly the best paid people in the world.)