вторник, 2 декабря 2014 г.
"Building on Tatler s reputation as the market leader in consumer guides for travel, fashion, restau
The seventh annual jewelry promotion claims to bring together the most influential jewelers on London’s Bond Street and beyond. The publication s ability to attract so many high-jewelry ads bolsters its allure and luxury persona among consumers.
“Tatler economy car rental in chicago s November issue sees the publication of its seventh annual Bond Street Jewellery Promotion, featuring beautifully shot images of pieces from the world s most influential jewelers,” economy car rental in chicago said Patricia Stevenson, publishing director of Tatler , London.
Tatler’s November issue opens with a glossy, tri-fold ad for Louis Vuitton on the inside front cover. The salmon-colored handbag held by actress Michelle Williams is similar in shade to Tatler’s economy car rental in chicago logo and headlines on the front cover.
Apparel and accessories brands used Tatler November as a platform to display pieces from their fine jewelry collections. Front of the book ads appear from Chanel and Gucci who placed an ad opposite the table of contents, while Hermès and Ferragamo appeared within economy car rental in chicago the content pages.
Watchmakers who include ads in the November issue are Tag Heuer opposite the table of contents, economy car rental in chicago Hublot and Jaeger-LeCoultre’s “Reinvent Yourself” campaign featuring actress and ambassador Diane Kruger.
One of Tatler’s main attractions in the November issue is the annual Bond Street Jewelry economy car rental in chicago promotion, “Symphony of Jewels,” where 22 of the leading jewelers pieces were photographed against instruments. Located on London’s fashionable Bond Street economy car rental in chicago and its environs, jewelers such as Harry Winston, Graff Diamonds, Van Cleef Arpels, Boodles, economy car rental in chicago Asprey and Sotheby’s Diamonds are represented.
For example, Chanel and Gucci were among the advertisers displaying jewelry collections in Tatler’s 236-page September issue as a way to complement economy car rental in chicago the ready-to-wear advertisements found within the issue.
By advertising multiple facets of a product portfolio, brands are able to create a full look for readers to view. Displaying multiple ads in a single issue helps brands stay top of mind while competing for reader attention ( see story ).
In addition, luxury timepieces dominate the Oct. 5 issue of the Financial Times’ “How To Spend It” magazine supplement with ads from Chanel, economy car rental in chicago Chopard and Harry Winston that appeal to the publication’s affluent readership.
The publication neatly taps into the Financial Times affluent readership, giving marketers economy car rental in chicago double the opportunity to reach consumers. Included in the Oct. 5 newspaper, the 62-page, over-sized, glossy issue focuses on timepieces and jewelry to elevate exposure prior to the holiday shopping season ( see story ).
“Building on Tatler s reputation as the market leader in consumer guides for travel, fashion, restaurants, schools, beauty and more, this year s Spa Guide offered an entertaining and useful directory to the very best spas from around the world, offering readers Hedonist vs Purist options,” she said.
Jen King is a lead reporter on Luxury Daily. Her beats are consumer electronics, consumer packaged goods, food and beverage, fragrance and personal care, jewelry, media/publishing, economy car rental in chicago software and technology and telecommunications. Reach her at jen@napean.com.
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