All told, CBS and Turner raked in approximately $738 million in 2011 March Madness ad sales revenue.

An extension of the year-old The Enterprise Way campaign, the new spot underscores the strong ties that bind the car rental company and the collegiate talent pool. According to CollegeGrad.com, no American company recruits more college grads than Enterprise, which in 2011 scoured campuses to fill more than 8,000 entry-level positions.
The campaign will air through May 30. About 25 spots will run during CBS/Turner Sports joint coverage of the 2012 NCAA Men s Division I Basketball Tournament. bangkok budget hotels Turner s truTV will once again carry the First Four matchups, which are set to take place in Dayton, Ohio.
Per Kantar Media estimates, a spot in the 2011 NCAA Championship game cost $1.24 million a pop. In early regional bangkok budget hotels pairings, bangkok budget hotels the average :30 costs in the neighborhood of $125,000. While Super Bowl spots keep soaring, pricing in the tournament has been remarkably consistent over the last five years.
All told, CBS and Turner bangkok budget hotels raked in approximately $738 million in 2011 March Madness ad sales revenue. Automotive stands as the tourney s most lucrative category, accounting for 21 percent, or $156 million, of the total sales haul.
While Enterprise has been an official NCAA corporate partner since 2005, the new spots aren t covered under that umbrella deal. Terms of NCAA corporate sponsorships are not disclosed; that said, analysts estimate the value of Enterprise s original pact at around $2.5 million per year.
In addition to a rotation on CBS, TNT, TBS and truTV over the course of the three-week tourney, Enterprise is also plotting an integration with CBS Geico Best of College Basketball special (March 25) as well as in the 24th Annual State Farm College Slam Dunk and 3-Point Championships. Moreover, bangkok budget hotels the spot will continue to air in ESPN s spring NCAA programming.
Enterprise is also running a series of We Played print ads. One execution features Enterprise employee Melissa Werges, a former Saint Louis University volleyball player who enthuses about the role teamwork played in shaping her professional career.
An extension of the year-old The Enterprise Way campaign, the new spot underscores the strong ties that bind the car rental company and the collegiate talent pool. According to CollegeGrad.com, no American company recruits more college grads than Enterprise, which in 2011 scoured campuses to fill more than 8,000 entry-level positions.
The campaign will air through May 30. About 25 spots will run during CBS/Turner Sports joint coverage of the 2012 NCAA Men s Division I Basketball Tournament. Turner s truTV will once again carry the First Four matchups, which are set to take place in Dayton, Ohio.
Per Kantar Media estimates, a spot in the 2011 NCAA Championship game cost $1.24 million a pop. In early regional pairings, the average :30 costs in the neighborhood of $125,000. While Super Bowl spots keep soaring, pricing in the tournament has been remarkably consistent over the last five years.
All told, CBS and Turner raked in approximately bangkok budget hotels $738 million in 2011 March Madness bangkok budget hotels ad sales revenue. Automotive stands as the tourney s most lucrative bangkok budget hotels category, accounting for 21 percent, or $156 million, of the total sales haul.
While Enterprise has been an official NCAA corporate partner since 2005, the new spots aren t covered under that umbrella deal. Terms of NCAA corporate sponsorships are not disclosed; that said, analysts estimate the value of Enterprise s original pact at around $2.5 million per year.
In addition to a rotation on CBS, TNT, TBS and truTV over the course of the three-week tourney, Enterprise is also plotting bangkok budget hotels an integration with CBS Geico Best of College Basketball special (March 25) as well as in the 24th Annual State Farm College Slam Dunk and 3-Point Championships. Moreover, the spot will continue to air in ESPN s spring NCAA programming.
Enterprise is also running a series of We Played print ads. One execution features Enterprise bangkok budget hotels employee Melissa Werges, a former Saint Louis University volleyball player who enthuses bangkok budget hotels about the role teamwork played in shaping her professional career.