среда, 31 октября 2012 г.

In the end, there really is nothing sinister in Orbitz latest marketing strategy. In this case, the


According to the Wall Street Journal, after Orbitz mined the massive amount of information in its databases regarding their customer buying habits, the company found that Mac users spend upwards of 30 percent more on hotels. They also discovered that Mac users are also 40 percent more likely to book a four- or five-star hotel. So it s really not surprising that Orbitz is now showing different hotel offers reviews on royal carribean cruise line the voyager to Mac and PC visitors.
That being said, there s no need for us Mac users to get our feathers ruffled ; Orbitz says the company isn t showing the same room to different users at different prices. reviews on royal carribean cruise line the voyager They re only manipulating the order in which they are initially shown.
In fact, after searching Orbitz for hotels in San Francisco, Chicago, New Orleans, New York and London using both a Mac and a PC, I couldn t find a single instance where there was a difference in display order or price. Not one. And that was after checking two full pages of results for all five cities.
reviews on royal carribean cruise line the voyager Orbitz reviews on royal carribean cruise line the voyager also uses several other criteria for determining the order their hotels are initially displayed on your computer. florida luxury car rentals For example, hotels offering special deals end up getting a higher search result. Other criteria include:
florida luxury car rentals In the end, there really is nothing sinister in Orbitz latest marketing strategy. In this case, the company is simply leveraging demographic data in order to help make their customers shopping experience easier whether they use a Mac or a PC.
I think what they are doing is fine. In fact a lot of physical stores reviews on royal carribean cruise line the voyager manipulate florida luxury car rentals item placement much more to get higher sales and they aren t helping the consumer. florida luxury car rentals If you are an average reviews on royal carribean cruise line the voyager Mac user Orbitz s search feature should florida luxury car rentals actually save you time.
This is definitely personalized marketing, although based on a stereotype. I use a variety of travel sites when shopping for a hotel deal. In fact, I tend to use a variety of sites for all research. I think it keeps the result a little bit more objective. I also think various search engines provide different information.
florida luxury car rentals I d worked myself up into a huff before I even clicked on the link to this post. Okay. I m fine now. What Orbitz is doing makes perfect sense. florida luxury car rentals I d argue they re just trying to serve their customers better (and make extra money for themselves). Ain t nothing wrong with that.
You re not the only one, Shawanda, who got all lathered reviews on royal carribean cruise line the voyager up. A lot of Mac users I know were talking reviews on royal carribean cruise line the voyager about it, but were under the mistaken impression that they were being charged more for the same hotel.
[...] Orbitz displaying pricier rooms for people who viewed their site on Apple products. Len Penzo pokes some holes in that story. Also, you re going to want to check out Len s blog next week, since I m doing a [...]
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