Jeff: The Marketing Cloud is an amazing product that we ve started to integrate right now. The Marke

Jeff Ragovin, Chief Strategy Officer for the Salesforce airline ticket brokers Marketing Cloud, recently presented at iMedia Brand Summit in Coronado, California. After his presentation, titled The Art and Skill of Customer Listening in the Digital World, Jeff joined iMedia s Bethany Simpson to discuss the Salesforce Marketing Cloud and the opportunities brands now have in today s social marketing landscape. You can watch the full interview above or read the highlights below.
Jeff: The Marketing Cloud is an amazing product that we ve started to integrate right now. The Marketing Cloud is Radian6, which is listening, we re now sucking in 400 sources across the web, and we re now building out a platform that is a social switchboard. If you think about someone getting a job at your company, or talking about a product that they like, you can now route that to different people so that your entire organization is built on this social enterprise.
Then you ve got the Buddy Media components, which is really, I want to launch presences everywhere. airline ticket brokers I want to launch airline ticket brokers my Facebook presence, airline ticket brokers I want to launch my Twitter airline ticket brokers presence, I want to launch on my website with all these social hooks. Then I want all these analytics for the ROI that goes behind it. So for the first time ever, we are now able to truly determine the value of a share.
Jeff: I think in the early days it was all about testing. We were really creating the space as it went along. Now, we ve got these customers, we know that they love us, how do we flip them into brand advocates and have them work for us, have them go out and tell people to buy a product. We already do that in real life. We tell people to buy products all the time. Social has just created an instant transparency to connect with brands and connect with friends in real-time.
Jeff: It s not just Facebook. You really airline ticket brokers need to have one system where you can engage, create your presences, do social ads. Right now what we re dealing with is an industry where there s a lot of specialized partners out there, and a lot of the brands are going to this company to do X, and this company to do Y. And essentially what they re doing is fragmenting their data, which is causing a ton of problems. So what we re actually doing is coming up with the first unified social platform airline ticket brokers in the world.
Jeff: I ve never been so excited. We ve been working on this for five years. We now essentially have the future in our hands. And now what we re doing is turning connections in customers, insight into action, and we are creating real customer profiles on people. So we know this person commented 16 times, we know what they bought. And the users are opting into this: for people that don t want to do it, they don t have to. But for people that want to be brand advocates, we are taking airline ticket brokers that and amplifying that out. Customer relationship management is now turning a corner where social is fully integrated into it now.
Jeff: With Ford, social airline ticket brokers is now in their DNA as a company. Everything they do touches social. You look at Carnival. Carnival airline ticket brokers Cruise Lines is really humanizing their brand. They re talking to people. It s not about pushing Hey, come on this cruise, go on this ship. It s about talking to people every day. You look at JetBlue. JetBlue response times on Twitter, it s under a minute. Their entire team is just phenomenal.
Jeff: Everybody can do it: B2C, B2B, it doesn t matter what vertical you re in. If you think about the customer at the end of the day, and you think about what they want, and you put a layer of conversion tracking underneath that, and think about sharing, that can actually influence airline ticket brokers that content that you re pushing out. So it s not just about coming out with content and seeing if they like it. We already know what they like. Now we re creating that content that people are enjoying.
Jeff Ragovin, Chief Strategy Officer airline ticket brokers for the Salesforce Marketing Cloud, recently presented airline ticket brokers at iMedia Brand Summit in Coronado, California. After his presentation, airline ticket brokers titled airline ticket brokers The Art and Skill of Customer Listening in the Digital World, Jeff joined iMedia s Bethany Simpson to discuss the Salesforce Marketing Cloud and the opportunities brands now have in today s social marketing landscape. airline ticket brokers You can watch the full interview above or read the highlights below.
Jeff: The Marketing Cloud is an amazing product that we ve started to integrate right now. The Marketing Cloud is Radian6, which is listening, we re now sucking in 400 sources across the web, and we re now building out a platform that is a social switchboard. If you think about someone getting a job at your company, or talking about a product that they like, you can now route that to different people so that your entire organization is built on this social enterprise.
Then you ve got the Buddy Media components, which is really, I want to launch presences everywhere. I want to launch airline ticket brokers my Facebook presence, I want to launch my Twitter presence, I want to launch on my website with all these social hooks. Then I want all these analytics airline ticket brokers for the ROI that goes behind airline ticket brokers it. So for the first time ever, we are now able to truly determine the value of a share.
airline ticket brokers Jeff: I think in the early days it was all about testing. We were really creating the space as it went along. Now, we ve got these customers, we know that they love us, how do we flip them into brand advocates and have them work for us, have them go out and tell people to buy a product. We already do that in real life. We tell people to buy products all the time. Social has just created an instant transparency to connect airline ticket brokers with brands and connect with friends in real-time.
Jeff: It s not just Facebook. You really need to have one system where you can engage, create your presences, do social ads. Right now what we re dealing with is an industry where there s a lot of specialized partners out there, and a lot of the brands are going to this company airline ticket brokers to do X, and this company to do Y. And essentially what they re doing is fragmenting their data, which is causing a ton of problems. airline ticket brokers So what we re actually doing is coming up with the first unified social platform in the world.
Jeff: I ve never been so excited. We ve been working on this for five years. We now essentially have the future in our hands. And now what we re doing is turning airline ticket brokers connections in customers, insight into action, and we are creating real customer profiles on people. So we know this person commented airline ticket brokers 16 times, we know what they bought. And the users are opting into this: for people that don t want to do it, they don t have to. But for people that want to be brand advocates, we are taking that and amplifying that out. Customer relationship management is now turning a corner where social is fully integrated into it now.
Jeff: With Ford, social is now in their DNA as a company. Everything they do touches social. You look at Carnival. Carnival Cruise Lines is really humanizing their brand. They re talking to people. It s not about pushing Hey, come on this cruise, go on this ship. It s about talking to people every day. You look at JetBlue. JetBlue response times on Twitter, it s under a minute. Their entire team is just phenomenal.
Jeff: Everybody can do it: B2C, B2B, it doesn t matter what vertical you re in. If you think about the customer at the end of the day, and you think about what they want, and you put a layer of conversion tracking underneath that, and think about sharing, that can actually influence that content airline ticket brokers that you re pushing out. So it s not just about coming out with content and seeing if they like it. We already know what they like. Now we re creating that content that people are enjoying.