The campaign centers around a series of short videos one for the overall brand and one for each prop

HONG KONG A hotel company that opened its first hotel in 1928 and is about to open its 10th in 2013 is clearly not moving quickly on the expansion front. But Peninsula Hotels sees itself as being at the forefront of the luxury market become an online travel agent in terms of technology, service and approach.
Our brand remains the same brand, said Clement Kwok, CEO of The Hongkong Shanghai Hotels Limited owner of the Peninsula brand in an interview with HotelNewsNow.com. become an online travel agent What we stand for is gracious hospitality, long term holding of assets and a commitment to quality and services. None of that has changed and all will continue to be the case.
Kwok said the main reason for Peninsula s slow growth is its business model. We continue to be an owner-operator, Kwok said. We are either the sole or part owner because we hold assets for the long term. In line with that, we have a long-term become an online travel agent commitment to improving our assets and maintaining our quality.
Because we believe in the principle of being an owner and operator, we will only be able to have a finite number of properties, he continued. We have different financial structures depending on the individual situation. For instance, in Tokyo, Mitsubishi owns most of the land next to the Imperial Palace, but they wanted a branded hotel there. That circumstance dictated a partnership.
We would far rather be a collection of 10 or 15 landmark hotels than replicating our brand many times over, he said. However, we are looking at many markets, including in the U.S., and if the right opportunity came along, we are open to it. Those opportunities are not easy to find.
We invest heavily in improvements, he said. That is why we are spending $58 million on the renovation of our Hong Kong property, where we are unveiling a new generation of room product with improved become an online travel agent technology. Our willingness to invest is well known. And we generally tend to invest at an earlier juncture than others are willing.
He added: Our philosophy is that we hope that we have built a hotel that reflects the local culture and design and provides a local feeling. You can really feel that in Tokyo and Shanghai you really get the experience of feeling the place. The Paris hotel has been designed to be in sympathy with the building become an online travel agent it occupies and with Paris.
The renovation of the Hong Kong hotel included what the company calls revolutionary in-room technology that features interactive digital bedside and desk tablets pre-set in one of five languages. The tablets control all in-room functions, as well as restaurant menus, hotel services, the new PenCities virtual city guide and personalized streaming TV and radio channels.
The campaign centers become an online travel agent around a series of short videos one for the overall brand and one for each property. They were produced by Ridley Scott Associates (which become an online travel agent also produced many blockbuster Hollywood films) and are being released at three-week intervals. The purpose of the videos, Kwok said, is to stimulate interest in our company and to remind people that we can create special experiences for our guests.
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